Ready0:00 / 9:51
Espanta espíritos
Espanta Espiritos · 2022
Mix of Tracks I produced this year (2021), mostly drafts, trying to get back in shape.
Abu Dhabi · Stockholm · Lisbon
Sheet 00 — Cover
Pietro Casella
Drawing · AI‑native organisations
Technologist and aspiring futurist. I design AI strategies, systems and organisations — and I try a new piece of software every day to keep my hands on the material.
A01
P!
Short reflections, drawn as much as written.
I'm posting reflections on all things technology, AI and futurism. Mostly notes to self.
B02
Elevation
Building the AI‑native investment organisation.
I am the Chief AI Architect at MGX, a leading AI and technology investor. Since October 2024, as a Managing Director in the MaGiX / Operating Partners organisation, I focus on making MGX the most AI‑native investment organisation in the world.
Previously I was a Managing Director at EQT Digital, where I launched the AI acceleration function to drive AI strategy across sectors and portfolio companies. As a founding member and Chief Architect I helped establish Motherbrain Labs — a “Quantum Black‑like” analytics team — and before that EQT Technology, which established EQT as the leader in digital maturity within Private Equity.
My work centres on designing and executing digital and AI strategies: new capabilities in AI, analytics, enterprise systems, data and process automation. I began in Business Technology at Spotify, KPMG and Accenture.
I've experienced most technologies, mostly in the financial and tech sectors. For more on my background, go to Tech.
“Musicians learn by listening & repeating. Architects by observing & experiencing spaces. Designers acquire taste by seeing a lot. I love software, so I try and explore new ones almost every day.”
C03
Details
Music & art.
When I'm not architecting AIs, I make music and draw. Music has been a long passion — I produced every track myself, and played every instrument on them. I've also produced for video, and for other artists. I've been a bit less active lately, but stay tuned.
I draw mostly on vacation. During Covid I kept a year-long one-drawing-a-day streak; today I mostly draw with my kids. Follow on Instagram for updates. Some of my family's art is for sale.
Music
Go to listening room2022 · 1 tracks
Espanta Espiritos
2014 · 9 tracks
Trio
.png&w=3840&q=70)
2010 · 7 tracks
Victor
The first recordings are buffered quietly once the page has settled, so play is immediate; the rest stream from the edge as you listen.
Illustration
@pietrocasella ↗
D04
Background
The path, drawn.
A sketch of roles and years — the line of work, as a drawing.
D.01 · SketchOpen in sket.sh ↗
Drawing register
Publications & appearances, by year.
2026
Designing technology for the world — on stage at Notion’s first Dubai pop-up.
2024
From leading AI Acceleration at EQT to Chief AI Architect at MGX. Open vs. closed models, AI experience design, and the zero‑person unicorn.
- 002PODDo LLMs have personalities? — with Patrik Tran↗A day in the life at EQT, the pace of AI, and how organisations must evolve to harness it.A
- 003ARTAI Experience Design: Redefining Interaction in the Intelligent Era↗Emerging patterns in AI experience design, contrasted with user experience design.B
- 004ARTWhat do you think of Llama 3?↗C
- 005AWDTop 20 Data‑Driven VC Thought Leader, 2024↗D
- 006PNLTech in VC: why now? — Data Driven VC Summit opening panel↗E
- 007PODYour AI Is Only as Good as Your Data — with Markus Zirn↗Where the idea of a zero‑person unicorn — Full Self‑Driving for companies — was first discussed.F
2023
AI strategy, the new AI data stack, and how investors should think about the AI revolution.
- 008AWDTop 20 Data‑Driven VC Thought Leader, 2023↗A
- 009ART5 Perspectives on the State of Digitization in Venture Capital↗B
- 010WEBGenAI in Private Equity: impact one year after ChatGPT↗C
- 011ARTAI's next frontier: building and investing in Large Language Models↗With Patrik Tran. A primer on the emerging AI stack that remains mostly up‑to‑date.D
2022
Analytics and AI in Private Equity and Venture Capital.
- 012WEBThe impact of ChatGPT on PE & M&A↗A
- 013PODStarwatcher podcast #3↗B
- 014AWDSnowflake Data Superhero 2022↗Recognising thought leaders in the modern data stack.C
2020–21
One of the first adopters of dbt in Europe — and of using it in more ways than initially apparent.
2016–17
The first attempts at the art of futurism. Reading them back, they weren't far off.
- 017ART5 futuristic use cases for bots in Business Tech↗A
- 018ARTThe 4th Industrial Revolution is coming↗B
- 019ARTWhy Business Systems will soon become a lot better (hint: Data + SaaS)↗C
- 020ARTI buy software, and this is what I look for↗D
2015
After a year as Engineering Manager at Spotify: 33 tips for the people I hire.
Annotations
Unsolicited, from people I immensely respect.
I remember the early days at EQT Digital when you came in. Someone said: “OK — this guy's brain is always running in gear six while the rest of us max out at gear three occasionally.” A couple of years later the same Someone said “my — by far — biggest impact on this firm was bringing Pietro along.” Many of my best moments in work‑life have been in front of whiteboards with you.
EQT would not be the same company and the digital leader it is today if not for you and your teams. You're someone who challenges and inspires me and everyone to be better, think better, and realise visions.